Hotel online reputation management has its roots in public relations. The practice of monitoring and influencing your image in the eye of the public. Reviewing sites, such as TripAdvisor, social media platforms, such as Facebook, Twitter and Instagram and even search engine results, can all influence the way a property appears online. In this course, you will learn more about TripAdvisor as a site, and the tools available to help you effectively manage your property’s online reviews on their platform.